Ministry of Education Course Title: Marketing: Goods, Services, Events
Course Code: BMI3C
Grade Level: 11
Department: Business Studies
This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.
Overall Curriculum Expectation - all units are interrelated
Unit 1 Marketing Fundamentals
This unit will equip the students will the foundational concepts of marketing which will enable them in navigating themselves in the later parts of the course with ease.
Unit 2 The Marketing Mix
- This unit focuses on the characteristics of marketing that play an integral part in making marketing an effective and efficient process of business.
Unit 3 Trends in Marketing
In this unit, students will analyse the different practicalities of marketing which will help the students in getting more closer to the practical marketing world.
Unit 4 The Marketing Plan
Students will learn to fully make a marketing plan for a particular good which will be a stepping stone for them as it will level up their understanding substantially.